It’s Nice That

Content Strategy Development

It’s Nice That, one of the world’s leading independent creative publishers, chose to use my Content Strategy Development service to help future-proof their business.

As the company approached its 15th anniversary, I came on board as a consultant to review its editorial strategy, brand mission and operational structure, as well as to share trends and identify new publishing frameworks.

Client Objectives

– Gain an objective view of It’s Nice That’s current editorial offering and an outside perspective of the wider media landscape 

– Identify intelligence for planning and content positioning to help boost the growth of the readership within 1-3 years

Immersion + Analysis

To ensure that the business could make quick and actionable changes, I designed a bespoke Editorial Positioning package. Here’s what was involved.

Content audit

  • Native web editorial review

  • Membership services, events, and proprietary tools

  • Social content marketing strategy (Instagram/Twitter/LinkedIn/Pinterest)

Business and operations review

  • Internal documents and existing publishing data

  • 2022 reader’s survey analysis

  • Org chart and staff workflow

Internal surveys

  • New leadership and editorial team interviews

  • Stakeholder SWOT analysis

  • Company-wide sentiment survey

Trend identification

  • Emerging publishing trends

  • Consumer behaviours

  • Creative market analysis

  • Web3 implications

Deliverables

Executive Summary
PDF + presentation

I delivered my findings, analysis and recommendations to the leadership team during a 1.5-hour Executive Briefing.

This involved sections on the following:

  • Identification of the macro forces changing the publishing industry

  • Market analysis

    Reader survey

    Internal survey

    Leadership interviews

    SWOT analysis

  • Short term content solutions to help deepen audience engagement

  • Analysis of the company’s current mission and vision, and my recommendations for a new direction

  • 11 x new product suggestions

    3 x future trends

Longform report

In addition, I created a 6000 word deep dive report that expanded on all my analysis, featuring insights from the staff surveys, leadership SWOT sessions, readership trends and future product recommendations.

This was delivered as a Google Doc so that the internal team could share and annotate with their thoughts and ideas.

"We were extremely impressed by the quality of Tim's Editorial Positioning analysis, presentation and reports, both in terms of the clarity of understanding about It's Nice That and the astuteness of his future recommendations for the brand."

– Rob Mordue, Head of Projects, It’s Nice That

Make better content

I create bespoke content solutions for brands and businesses.

Whether you’re looking to refresh your content marketing strategy, build a new publishing platform, need help to improve internal efficiencies, or are looking to engage more global consumers, I’d love to help you get there.

Drop me a message below to book an intro meeting.