Jack Morton
Experience Better Content
All images and videos © Jack Morton
Jack Morton is Interpublic Group of Companies’ (IPG) global experiential marketing agency.
From March to June 2024, I worked with the Innovation Director and President of EMEA/Asia to evolve the digital content capabilities of Jack X, the agency’s innovation practice.
As an embedded Content Innovation Consultant, I conducted 100+ interviews and SWOT analyses to identify content opportunities to utilise digital, data and technology to enhance business processes and promote revenue growth.
Presented global agency keynotes on the commercial application of Gen AI technology.
Mentored team and set KPIs for Jack X’s creators, producers and creative technologists.
Led the creative direction of an F1 AI project for Amazon Web Services (AWS).
Contributed strategic research for Desperados, Heineken, Lynk & Co and UCB pitches.
Initiated a social media review and ideated new formats for Jack X marketing channels.
Completed IPG certifications in GDPR, Information Security and GAN Compliance.
Case study:
AWS “Formula 1
AI Photo Booth”
I led the creative direction for an AWS client experience at the Montreal 2024 grand prix. We developed a proprietary AI photo booth using Titan and Bedrock technology to transform AWS corporate guests into fictional racing drivers. They would print out their portrait as a unique personalised memento of the event. Apparently even some of the actual F1 drivers used it too!
Case study: Generative AI Keynotes and Workshops
As part of the agency’s internal AI FEST – an initiative to introduce its global teams to the creative commercial opportunities of generative AI – I presented a keynote about the evolution and future of text-to-avatar technology. You can see some example slides below.
I also co-hosted a practical primer workshop on how to use the AI image services Midjourney and Immersity for quick concept ideation.
All images and videos © Jack Morton