Consultancy

Objective: Understand the business vision, commercial goals, and current content proposition.

Activities: Interviews with key stakeholders, review of existing content, and identification of business objectives.

Output: A summarised understanding of the client's current position and aspirations.

Objective: Conduct thorough research to understand the target audience, market trends, competitive landscape, and content gaps.

Activities: Market research, audience profiling, competitor analysis, and content audits.

Output: Analysis summary report highlighting key insights and opportunities.

Objective: Develop a bespoke content strategy that encompasses creative direction, content types, distribution channels, and KPIs.

Activities: Defining content pillars, setting performance metrics, and integrating SEO and AI tools where applicable.

Output: A detailed content strategy document with actionable plans and timelines.

Objective: Present the proposed content strategy to key stakeholders and gather feedback for refinement.

Activities: Creative and strategic recommendations, discussion on proposed approaches, and collaborative brainstorming for improvements.

Output: A refined content strategy ready for implementation, incorporating stakeholder feedback.

Objective: Assistance in the initial stages of content implementation.

Activities: Providing guidelines for content creation, advising on team structuring, and suggesting tools for content management.

Output: A set of guidelines and recommendations to kick-start the content strategy implementation.

Initial Phase: Stakeholder and team meetings (URL and IRL) to ensure a comprehensive understanding of your needs and objectives.

Analysis and Strategy Formulation: Regular email updates and collaborative sessions to discuss findings and direction.

Post-Presentation: Open lines for feedback and adjustments, ensuring the strategy aligns perfectly with your expectations.

Implementation Guidance: Optional support and advisory sessions to assist with smooth roll-out.

Optional Ongoing Support and Optimisation: Offering continued support and periodic reviews of the plan to ensure its effectiveness and to make necessary adjustments based on performance data and market changes.

Training and Capacity Building: Providing training sessions for team leads on best practices in content creation, management, and analytics to ensure sustainable implementation of the strategy.